Frederick C. Lifton
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Graphic Design samples

While I'm not an illustrator or an artist, I've often found it essential to be able to speak the language of visual communication whether I'm working on a print or web project. In particular, while a web designer needs to know the technology, he also must know how to arrange information, create intuitive navigation and work with symbols.

That's why I've taken some courses and I've studied graphic design on my own. And, in many ways, graduate study of literature has taught me a lot about the effective use of symbols and how communication works.

I'm also well versed in graphic software such as Photoshop, Fireworks, InDesign and Pages. I'm still learning Illustrator.

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  • Wooden Bridge Farm logos. Logo sketches for a local organic farmer.
  • Virtuous. Using some of their existing art, I created this full, hi-res logo sheet for an online ticketing site. Link is to a low-res version.
  • Techne This is a sketch for a newsletter on campus technology at Reed College. It was never produced due to budget reasons, but I liked the design.
  • This logo was created in 1999 for a Portland, Oregon Macintosh computer store. It was used on all of the store's advertising and media for several years. I developed sketches and worked with an illustrator to come up with the final version.
  • The Trading Post newsletter. I created this publication for a North Carolina outdoor store. I worked with an illustrator and a design firm to come up with a look and feel that properly represented the store.
  • Reed Computer College flyer. This is an example of the "catalog" for computer training courses I taught to faculty twice a year at Reed College. I did all the layout and production for these myself. They were distributed to 300 faculty and staff.
  • LRS logos. Some logos I sketched for a contractor based on their existing logo.

 

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