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Too much of what passes for marketing communications, or in its ugly short-hand, MarCom, doesn't work. It neither communicates nor markets. Consumers and clients gloss over flaccid hyperbole and jargon, they can recogize MarCom for what it is. That's a shame, because good, straightforward communication is still the best way to build trust, deliver a message, and build a reputation for your company, brand, or any cause you believe in. I don't create prose that sounds like marketing. I write what you want to say to the people you want to reach. The samples below are marketing communications and feature articles from magazines, web-sites, newsleters and ads. Links to outside sites or pdf documents open in new windows.
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