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Too much of what passes for marketing communications, or in its ugly short-hand, MarCom, doesn't work. It neither communicates nor markets. Consumers and clients gloss over flaccid hyperbole and jargon, they can recogize MarCom for what it is. That's a shame, because good, straightforward communication is still the best way to build trust, deliver a message, and create a reputation for your company, brand, or any cause you believe in. I don't create prose that sounds like marketing. I write what you want to say to the people you want to reach. The samples below are marketing communications and feature articles from magazines, websites, newsletters and ads. Links to outside sites or pdf documents open in new windows.
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